NATURE & SENTEURS » was born in a village of the Durance Valley in Provence around
the mid-19th century. A generation of perfumer craftsmanship performed in their
workshop the extraction of aromas in plants grown in Provence : lavender, rosemary,
olive, peony, verbena or others. This workshop was known as « Nature & Senteurs de
NATURE & SENTEURS » grew in a village of the Durance Valley in Provence in the 19th
century. The extraction of aromas in plants grown in Provence was performed by a few
perfumers in the workshop. Only a few fragrances were then available, elaborated
exclusively with regional aromatic plants.
The workshop is bought par Dr. Thierry Geets, DG of the Horizane Group, a doctor coming
from the pharmaceutical industry. He wishes to bring ‘Nature & Senteurs de Provence’
back to life.
2008 À 2013
Reformulation of the products in line with markets stability requirements and purity.
International presence started.
Anna Bio Farina, Marseille-born expert, joins the team as Marketing Director and drives
the complete refurbishing of NATURE & SENTEURS : development of the brand in three
directions : Perfumes, Cosmetics and Home air care products, creation of the ‘97%
natural’ label, development of mini formats adapted to active life.
‘Nature et Senteurs de Provence’ becomes ‘NATURE & SENTEURS – Aix en Provence’, with a new graphical design and launches a collection of new perfumes with reminiscent names (GrapeHeart, Stalk of Mimosa, Floral Butterflies, WondrousPeony)
NATURE & SENTEURS is well established in the world of perfumes and body care. It discloses a new graphical identity and develops into the world of house with a range of new air care products